Since 2016 · 10 years in football careers

A career in football is a concrete path

We prepare specialists, help them get to a job and support their careers in scouting, analysis and management. For clubs — we recruit staff and review the commercial side.

Latest issue3 ноября 2026 · Выпуск № 3
Newspaper Futbologikascouting · analysis · management · money
AI в футболе

Саудовский фонд купил скаута в смартфоне

ИИ-компания фонда PIF HUMAIN купила приложение aiScout: игрок снимает упражнения на телефон, алгоритм ставит баллы, клуб платит за рейтинг. Сколько игроков оно довело до контракта, знает только продавец.

  • Коммерция клубаБилет бесплатно, пиво — нет. Как «Фарнем Таун» прошёл три лиги за три сезона
  • ScoutingReleased at eight. At 33 he won the Ballon d'Or
  • Money and brandHarry Kane, Inc.: a Ballon d'Or run by the family
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Who we are

Experience that is hard to replicate

Futbologika is one of the first projects in Russia about careers in the football industry. For ten years we have been preparing people and bringing them into clubs — first as a project for preparing specialists, now also as an HR agency and consultancy for clubs.

01

Pioneers of the niche

One of the first projects about football careers in Russia. Ten years of experience and reputation.

02

Access to the industry

Alexander Kim — former head of development at FC Sochi. Direct connections at Russian Premier League and FNL clubs.

03

A path, not lectures

After the programme — an internship, a portfolio and recommendations to clubs. The project's main asset is the people already working in the industry.

Scout's handbook

Model player profiles: what each position requires

Eleven positions in a 4–3–3. Tap a circle to open the requirements for the role: its place in the structure, the essentials, what sets a strong player apart, metrics and red flags. Based on lectures from the “Scout” track.

Covered Partial Awaiting lecture

For professionals

Three tracks — three ways into the industry

An online programme, a live mentor with Russian Premier League club experience and an internship. Price, duration and what you get at the end — up front, no “leave a request to find out”.

Scouting

Scout

Finding and assessing players for a specific club task: reports, shortlists, working with databases and video.

  • Duration5 weeks
  • FormatOnline + mentor
  • MentorA scout with club experience
  • OutcomeA portfolio of reports
Analytics

Video analyst

Video analysis of the opponent and your own team, working with metrics, data and AI-based tools.

  • Duration5 weeks
  • FormatOnline + mentor
  • MentorAn analyst with Russian Premier League club experience
  • OutcomeOpponent analysis
Management

Club manager

How a club works from the inside: commercial, marketing, sponsors, fan engagement and matchday.

  • Duration5 weeks
  • FormatOnline + mentor
  • MentorA specialist with experience in a club's commercial department
  • OutcomeA commercial plan

Proof

Our people are at clubs

500 alumni over ten years. 108 of them agreed to be named publicly — they work in the Russian Premier League and FNL, in Europe, the CIS and Asia, at agencies, in the media and at federations.

For clubs and partners

Need a scout, an analyst or a commercial manager?

We have a database of 57,464 contacts and 500 alumni over ten years. We know who is worth what, because we prepared them ourselves and keep supporting them. Plus consulting on a club's commercial side and marketing.

Recruitment

Scouts, analysts, academy managers, commercial and marketing managers. We search our own alumni base — people we prepared and support personally. A test assignment, an assessment, two candidates to choose from, with a replacement guarantee.

Commercial and marketing consulting

A review of the club's commercial department: sponsorship packages, matchday, fan engagement, media. We have projects underway — what exactly and with what results, we will tell you in private.

Interns and targeted preparation

We select the best alumni of a track for your task and place them with you as interns. The club sees the person at work before taking them on staff, and the specialist gets a real way into the industry.

Questions

The essentials in brief

I'm not from Moscow or St Petersburg. Is that a problem?

All tracks run online and the mentor works remotely. Geography is no obstacle: our alumni work from Kaliningrad to Makhachkala, from Orenburg to Yerevan, Tashkent and Madrid. Where you physically are is simply not the deciding question.

What does the practical work include?

It depends on the track. A scout analyses live PFL, FNL and Russian Premier League matches, writes player reports and builds a shortlist, and works in Rustat and partner services. An analyst prepares an opponent analysis for a specific match: game model, metrics, clips, a presentation for the coaching staff. A manager works on the club's matchday and commercial side — sponsorship package, attendance, fan engagement, media. In every track the practical work is done on real tasks, and what you produce becomes your portfolio.

Do I need playing experience or a coaching licence?

No. The project's founders came into football from other professions themselves. Among our alumni are people from IT, journalism and amateur football.

A club wants to send an employee on a track. Can we pay by bank transfer?

Yes, we have a legal entity and a contract. Write to us through the form for clubs and we will arrange it.

What happens after the track?

We don't let people go after the last session. Next comes an internship, help with a portfolio and a CV tailored to specific clubs, recommendations and career support. That is the whole point of the project: not to sell a place on a programme, but to give a real opportunity to enter the industry.

Get started

Tell us where you want to go

We'll look at where you are now, where you can realistically get and which track fits that.

Futbologika's Telegram community — career breakdowns, vacancies and live questions to practitioners.

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We reply from 9:00 to 22:00 Moscow time.

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